In the post, “20 Tips for Marketing Professional Photography Online”, I talked about the importance of site architecture in the development of a successful photography site. Here’s a site I developed over the weekend to demonstrate an example of what good architecture might look like:

This site is based on a css template by Dieter Schneider of Norway and here are the top 5 things I like about the architecture:

1. The Photography takes center stage
2. Details are hidden below the fold and on inside pages
3. Navigation is simple and intuitive
4. Audiences are separated into 3 categories (Photo | Studio | Print)
5. Pages are light and optimize well for search — No heavy, expensive Flash

I said “5 Things I Like”, but here’s a sixth worth mentioning: The Galleries are incredibly easy to browse.

Most of the small businesses I work with are not professional photography studios, but many of the strengths of architecture in Dieter’s design still apply.

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