OK, you’ve earned their attention. They’re your newest  fan. Your hard work resulted in them visiting your site and  they’ve found your message relevant. Now what?  

Why not ask for an email address?

FeedBurner makes doing that free and incredibly easy, by way of an email subscription widget.

FeedBurner was acquired by Google in 2007, and is a marketing tool that every blog or website should be using. It’s free and takes minutes to set up.

Adding the FeedBurner email subscription form to your blog is a cinch. Just cut and paste the code that FeedBurner provides into your blog admin panel (in WordPress you can add it via Appearance > Widget).

Once the email form is in place, FeedBurner handles all the complexities… The confirmation email and unscubscribe processes, the database for storing and maintaining the subscribers’ email addresses, as well as tools to export addresses to a standard CSV file  to use any way you want, e.g. with your email campaign tool of choice.

The FeedBurner site will walk you through how this is all done, but if you have a question that’s not covered, enter a comment here and I’ll try to address it.

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