Project Spotlight

The client: C.H. Laboratories, Inc. (CHLabs.com)

CH Labs is a manufacturer and distributor of botanicals, nutraceuticals, beauty and healthy living products worldwide.

The project: Develop a winning corporate Internet presence to support the company’s contract manufacturing services, branded product lines, and worldwide distributorships.

The challenges: Internal resources and budget for a marketing project of this scope were scarce. Management needed an internet marketing partner that could work with very little guidance, at a highly competitive price, and yet deliver high quality strategic outcomes.

As of March, 2010, the company had a very limited Internet presence consisting of a single web page that was severely under servicing their needs. As company executives were building out two new manufacturing and distribution facilities in Gardena they realized they needed a web presence that would support the rapid scaling up of operations.

The solution: HandPickedTomatoes provided a senior resource to drive the online marketing blueprint development and execution, while requiring a minimum of executive management time.

The project included developing a website with a Content Management System (CMS) so business users could update the site; a new corporate logo for use with web, print and merchandise, product photography, copy writing, email and web hosting and fundamental search engine optimization fundamentals.

This project was fast-tracked and completed in under three weeks.